Publishing in Ebook Format
Today, more than every before
authors are presented with publishing
opportunities that have never existed before. This
is not to understate the hard work that authors
have to go through to get recognition, write great
books, and make a full time living from their
passion of expression. However, it is to say that
today, due to advances in communications
technology, authors can now get their books
distributed much easier than they could a decade
ago. One very popular way that authors are
distributing their work is digitally through
ebooks. Digital books are gaining so much
popularity that even some of the most popular
authors in the world have used it to distribute
their books. Stephen King for example published
ďRiding the BulletĒ exclusively in ebook format.
When this ebook began distribution over Barns and
Nobel and Amazon.com there was so much demand for
the download that the servers of these two book
giants slowed down almost to a halt. People that
wanted to download the ebook were put in a large
queue with the hundreds of thousands of other who
downloaded the ebook as well.
Itís not only big name authors
that are finding success in ebooks. We at Ebook
Architect have been helping authors create, market
and sell their ebooks online for years now with
great success. Many of these people are first time
authors and are often amazed with the success of
their ebook sales. Below are some of their ebook
Donít underestimate the power of
Ebooks are still looked upon as
unpopular by many authors who have not yet taken
the time to learn about the success within this
industry. For example, while the traditional
publishing industry growing at the sluggish rate
of 5% a year the digital publishing industry is
growing at rates between 30% -50%. This means that
the opportunities within the publishing industry
are growing at a fraction of the rate that
opportunities within the digital publishing
industry are growing.
To set up an ebook you donít
need to be a tech wizard
Setting up your ebook from the
idea conceptualization stage to the selling stage
canít be completed overnight but it is definitely
something that can be done by anyone regardless of
your technological background. If you can use a
word processor then you can create and sell an ebook online. While it is recommended you set up
your own website, it is not necessary. There are
outlets such as amazon.com, EBay and Lulu.com to
name only a few sites that allow you to post your
ebook on their servers.
Setting up an Ebook site is
virtually costless and you keep 100% of the
With traditional publishers
youíll be lucky to see 10% of the profits from
your book. With ebooks however, you keep 100% of
the profits minus the fees required to set up the
site which are minimal. Here is the fee breakdown
for ebooks vs traditional books
Ebook vs Book cost
Ebook = Free to create an unlimited number of
Book = Approximately $1500 for 200 copies of a 200
page soft cover book
Rights and profit
Ebook = You keep 100% of the profits and rights to
Book = You get 10-40% royalty (usually about
With the above examples it is
easy to see that for first time authors ebooks
make a lot of sense. The risk associated with
publishing an ebook is much lower than it is with
distributing a soft or hard cover book. Likewise,
as an ebook author youíll keep virtually all of
your own profits.
If nothing else, it is something
worth consideration. Ebooks may not replace
traditional paperback books, but they certainly
are gaining popularity at a rate that should make
all authors stop to think about how they could use
ebooks to their advantage.
A First Time
Authorís Publicity Kit Material Tips
If youíre a new author that has
been requested to send publicist materials, you
may feel left in the dark on what to send. Hereís
a list of the usual items.
1. Author Bio
This is no place for modesty. Youíre competing
with many other authors out there and need to show
how your hot and worth it. Remember to include
your accomplishments and give a little background
information. Often readers want to know about the
2. A photo
This is optional, but if you want to get your face
out there, this could help. Keep in mind that not
every editor will use your photo.
Any newspaper/magazine clippings may be include if
itís related to you and your writing, awards an
accomplishments. Clippings about your personal
life may bore the editor requesting your
If you have any reviews for your latest release,
have them printed on clear 8.5 X 11 paper and
include them in your kit.
5. Promotional Items
It may also be requested that you send any
promotional items. Examples would be: Posters,
pens with your web address, buttons, bookmarks,etcÖ
As time goes on, youíll expand
your PR kit. A great idea is to have a press kit
right on your website to save editors time and
money. You may want to have all your current
materials in one easy to download PDF file. Each
time you have something new to add update the
7 Keys to Writing a
Childrenís Book that Sells Like Hotcakes
There are seven fundamental
reasons that some books succeed and others collect
dust on the authorís bookshelf. These seven keys
to success as an author are simple, obvious even,
and yet in the midst of our writing many of us
We get so focused on the idea of
the book that we forget the mechanics. Here is the
strategy that award winning authors use:
1) Create a hero that your
audience can relate to.
Examine your target market
honestly. Who will be reading your book? Just
because you think that your main character is
funny, charming and brilliant doesnít mean that
they will or even that that is what they care
2) Write for your audience, not
your high school English professor. There has
already been a Shakespeare. Most genres do not
require you to write like him. You will just turn
your audience off if you write at a level beyond
3) Give your reader a problem
that he or she can empathize with.
Ex. Are you writing for teenage
girls? Then something to do with the pains of
adolescent romance, or lack thereof, might be a
4) Provide a nemesis that makes
sense. The antagonist in your story should appear
to be everything that your main character is not.
Then go back in and give him or her some good
qualities as well.
People are not good or evil.
Your characters should have the same character
traits, as the rest of humanity.
Ex. A Thief with a Conscience or
who hates everyone except his little sister, who
he has taken care of since their mom died.
Give all your characters depth.
5) Provide obstacles for your
main characters. Both your hero and antagonist
need to have a few bumps in the road. Life isnít
smooth. Let them both screw up and figure their
way out of their messes.
6) Your hero, at the very least,
must learn a lesson about himself or herself. Is
he braver than he thought he was? Is her nerdiness
actually an asset?
Your characters should have some
type of self-realization. It can be subtle. You do
not have to go into a five chapter monologue on
it, just give the readers some clues that he or
she has changed.
7) Begin and end your story with
a bang. Grab your readerís attention in the
beginning and have them hoping for a sequel in the
end. The rest, no matter how much work you put
into it, will probably be skimmed until they hit
the next seat gripping scene. Your job is to make
that skim time as short as possible.
A Guide to Creative
Writing That Sells
Itís unbelievable that with all
the creative writing courses out there, that no
one teaches the necessity of researching your
market before you set pen to paper.
Yes, we all want to be creative
and let our imagination go. At the same time,
wouldnít it be great to have some of your work
published? Even better wouldnít it be awesome to
know that you have upped your chances of getting
published by around 80% by simply doing a tiny bit
of browsing in a library or bookstore?
Here is a way to make sure that
there is an interest in your type of story before
you pick up a pen or pull out your laptop:
1) Go to the local bookstore and
read the writing magazines. Editors actually tell
these magazines what they are interested in, in a
fairly timely manner. Most of the guess work is
taken out for you. You know which editors are
looking for what type of stories.
2) Look at the current Writerís
Guide. It is filled with editors and publishers
looking for fresh material. And guess what? They
also tell you what each editor wants and what they
are sick to death of.
3) Check out the bookshelves to
see which childrenís books are featured. Is there
a trend or pattern? For example the last few years
Harry Potter, Artemis Fowl and Charlie Bone have
all been hot. It doesnít take a brain surgeon to
figure out that magical characters have taken kids
and editors by storm.
4) Ask kids what their favorite
books are. Ask them why they like one over the
other. Ask if their friends are into the same
books. Model these themes.
There is no need to make over
the wheel or hire a psychic to figure out what
publishers, editors and your audience Ė kids, are
looking for. Gather this information and apply it
to your writing.
Watch the number of your
submissions rise, while your rejection letters
become few and far between.
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